The Psychology of Color in Digital Marketing

The Psychology of Color in Digital Marketing Color, in this exciting world of digital marketing, is not just for the pleasure of aesthetics; it’s a vital behaviour influencer, emotion dealer, and perception controller. Knowledge of color psychology is a huge multiplier for marketing efforts in the sense that it drives engagement or conversion. Let us take some colors that arouse …

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How to Leverage Data Analytics for Better Marketing Decisions

How to Leverage Data Analytics for Better Marketing Decisions   In the digital world, the competition has increased. Here, data analytics plays a very important role, and decision-making in marketing is highly based on this factor. With consumer data increasing by leaps and bounds, the probability of customer engagement, optimization of strategies, and eventually conversions increase too. So, here is …

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