• admin
• May 28, 2025
• Blog, Branding & Design, Website Optimization & SEO
• Customer data privacy, Data Driven Marketing, First-party vs zero-party data, Hyper-personalized marketing, Marketing personalization
• 16 Comments

How to Use Zero-Party Data for Hyper-Personalized Campaigns In a digital world that’s increasingly privacy-conscious, marketers are shifting focus toward data that is not just accurate, but also willingly shared. Enter zero-party data—information that customers intentionally and proactively provide, such as preferences, intentions, and feedback. Unlike third-party data, which is often collected without users’ full awareness, zero-party data is rooted …